Create impactful email campaigns, segment audiences, and analyze open and click-through rates to achieve personalized communication and effective lead nurturing.
What you'll learn
Design and craft compelling email templates and newsletters.
Understand segmentation and personalization for targeted email campaigns.
Learn A/B testing techniques to optimize email subject lines and content.
Explore mobile marketing strategies, including SMS and app notifications.
Understand responsive email design for mobile devices.
Track email open rates, click-through rates, and conversions.
Learn best practices for compliance with GDPR and CAN-SPAM regulations.
Use tools like Mailchimp and HubSpot to automate email campaigns.