Master paid advertising techniques on platforms like Google Ads, and social media channels. Learn campaign management, budget optimization, and A/B testing for maximum ROI.
What you'll learn
Learn to create and manage Google Ads campaigns, including Search, Display, and Shopping Ads.
Develop retargeting strategies to re-engage website visitors.
Understand audience segmentation for precise ad targeting.
Learn how to set up and optimize campaigns on platforms like Facebook Ads Manager.
Gain insights into programmatic advertising and its benefits.
Analyze campaign performance and ROI using tools like Google Analytics and Tableau.
Optimize ad creatives and landing pages for higher conversions.