Develop expertise in keyword research, on-page and off-page optimization, link building, and technical SEO to enhance search engine rankings and organic traffic.
What you'll learn
Understand the fundamentals of search engine algorithms and their impact on website rankings.
Master keyword research tools and techniques for targeted optimization.
Learn on-page SEO, including metadata optimization, content structuring, and URL strategies.
Develop off-page SEO expertise with link-building and backlink analysis.
Gain insights into technical SEO, including site speed optimization and mobile-first indexing.
Conduct comprehensive SEO audits and develop actionable improvement strategies.
Understand the role of local SEO and optimize for geographically targeted searches.
Use analytics tools like Google Search Console and SEMrush for performance tracking.