Social Media Marketing (SMM)

Understand how to leverage platforms like Facebook, Instagram, LinkedIn, and Twitter to build brand presence, engage audiences, and drive conversions through targeted strategies.



What you'll learn

  • Learn how to create compelling social media content that drives engagement.
  • Master social media scheduling and automation tools for consistent posting.
  • Analyze audience demographics and behavior to craft targeted campaigns.
  • Optimize social media profiles for visibility and brand consistency.
  • Understand hashtag strategies to improve discoverability.
  • Track and measure social media performance using tools like Hootsuite and Buffer.
  • Learn social listening to understand audience sentiments and trends.