Gain proficiency in tools like Google Analytics and heat maps to track, measure, and interpret data for informed decision-making and campaign optimization.
What you'll learn
Learn to set up Google Analytics accounts and link them to websites.
Understand key metrics like bounce rate, session duration, and goal conversions.
Develop skills in creating custom dashboards and reports.
Use heatmaps and user behavior tools for UX insights.
Learn how to track campaign performance with UTM parameters.
Analyze data trends and create actionable insights for optimization.
Understand the role of predictive analytics in marketing strategies.
Work with tools like Power BI, Tableau, and Data Studio for advanced reporting.